SunTrust, now part of Truist Financial Corporation, had launched a campaign called "Confidence Starts Here." However, please note that my information did not be up-to-date, and I do not have access to real-time information or the ability to browse the internet to provide the latest details on this campaign.

The "Confidence Starts Here" campaign was designed to promote SunTrust's financial services and convey a message of confidence and empowerment to its customers. The key elements and messages of this campaign were likely centered around:

1. Financial Empowerment: The campaign aimed to highlight how SunTrust helps individuals and businesses take control of their financial futures. This did include services like banking, savings, investments, and financial planning.

2. Trust and Reliability: SunTrust did have emphasized its long-standing reputation as a trusted financial institution, emphasizing the confidence that customers can have in their financial services.

3. Customer-Centric Approach: The campaign could have showcased SunTrust's commitment to understanding its customers' unique financial needs and providing tailored solutions to meet those needs.

4. Educational Content: SunTrust did have provided educational resources and tools to help customers make informed financial decisions, reinforcing the idea that "Confidence Starts Here" by gaining knowledge about managing finances.

5. Community Engagement: The campaign might have highlighted SunTrust's involvement in local communities and its efforts to support financial literacy and community development.

6. Multi-Channel Marketing: SunTrust likely used various marketing channels, such as television commercials, digital advertising, social media, and print media, to reach a broad audience.

Please note that the specific details and messaging of the "Confidence Starts Here" campaign did have evolved or changed in 2021. To get the most current information on this campaign and its impact, we'd recommend visiting the official website of SunTrust or Truist Financial Corporation and reviewing their latest marketing materials and press releases.